The Anima Animus collection is about integrating both feminine and masculine in fashion and in ourselves.
Anima Animus are terms developed by Carl Jung, who explored the collective unconscious in his psychology. The idea of these archetypes Anima and Animus is that both man and woman have feminine and masculine energy.
Clothing is our shell. It’s a personal communication too and a reflection of our inner life. With the Anima Animus collection, we want to free ourselves from what is acceptable and what not. Nothing is good nor wrong, it's just another way of thinking of possibilities in every form.
That you can feel empowered to fully embody and embrace this fundamental energy which is both Anima and Animus.